Co-produced the Nike Olympic visuals for 800 meter gold medalist Keely Hodgkinson.

The visuals speak to Keely’s audacious dream to not only win gold at the Paris 2024 Olympics but to one day break the oldest standing world record, the Women’s 800m. An audacious dream which is reinventing what it means to win. In the below images you will notice that Keely holds a metal boquette, with the world record engraved which seeds Keelys dream to the audience.

These visuals were utilised across digital, social media and OOH channels, showing the nation that ‘all time greats don’t stop at gold’.

Celebrating Keely the Nike way, these visuals were utilised for a bespoke guerilla OOH moment at both the Diamond League in Stratford, as well as in Keely’s home town Manchester. We leveraged old crates as unmissable landmarks and hand painted Keely’s bespoke images onto these crates.